China is the next frontier. As we have had the chance to see, Chinese people love good Italian food.

Our CEO Giovanni and our Chef Michele went to Beijing to present the ByItaly products.

At the event “World of Italy: Italian Wellness and lifestyle” ByItaly showed Italian food. And the fashion brand “Eramo” showed Italian quality bags and clothes.

One thing was clear: Chinese people want the Italian original: In food and fashion. They don’t want fake “Made in Italy”, but the real thing.

This is why Eramo produces only in Italy. This is why the Chinese organiyer chose ByItaly as a partner: Italian production. And a luxury product without allure.